Type
School project (3rd semester exam)
School project (3rd semester exam)
Deadline
4 weeks; design phase 2 weeks
4 weeks; design phase 2 weeks
Use the existing visual universe of a major clothing brand to create a major impact on the world's fashion and textile recycling and repair tendencies, along with a unique visual identity branch for the project.
Responsibility Areas
SoMe Advertisement Storyboarding + animation
Mobile app Information architecture + UI/UX + prototyping
Research Academic research + user flow and mental models research
Branding Logo + visual identity concepts +icons
Presentation Slides + script
Demonstration
The H&M app reconsiders the entire flow of a user, introducing multiple hooks to get a user into the Conscious flows. Conscious presents fashion alternatives created from recycled and upcycled materials, and also acts as a central information center on how to care for, and even repair, damaged or dirty textiles of all kinds.
SoMe Advertisement
The advertisement needed to engage fast-scrolling SoMe-users on all kinds of SoMe-platforms, requiring quick attention grabs, catchy animation and relevance to the user's life in an instant. This advertisement in particular appeals to younger audiences with a number of internet culture references.
UI Concept Development
A super-shortened insight into my UI process for H&M Conscious, based on the existing H&M app.
